University of Basel. Corporate Design.
The University of Basel is a regionally rooted and internationally respected research university with a wide-ranging curriculum and a strong base in life sciences and various other subjects. International rankings underline the credentials of Switzerland's oldest university, with its 555-year history. The need for the University of Basel to consolidate its high academic standing vis-à-vis the global competition, to remain fit for the future, to enhance its appeal and to respond to its shifting identity has called for a new, more distinctive profile.
NEW ID has supported this process since 2014 by developing a contemporary corporate design concept and overseeing its application, among other things, in corporate communication, literature, publications, e-communication, social media and events.
"Universität Basel" / "University of Basel" will be the umbrella brand. A consistent, holistic and, above all, highly visible identity will be provided by means distinctive colour branding (mint), the modernization of the Karl Gerstner-designed logo (by Gerstner himself!), the font combination and a clearly articulated design system that transforms routine university life into a daily brand experience.
Overall responsibility
Matthias Geering, Head Marketing & Communications, University of Basel
Communications
Reto Caluori, Stephanie Stähli
Logo Design
Karl Gerstner
Karl Gerstner
Photography
AccuSoft Inc.; Basel Tourismus, Andreas Zimmermann; Basile Bornand; Christian Flierl; Michael Fritschi; Dave Green; Matjaz Kacicnik; Christina Monero Gutierrez; Martin Oeggerli, www.micronaus.ch; Phillipe Saurbeck; Roland Schmid; Peter Schnetz; Daniel Spehr
Visualisations
Caesar Zumthor and Markus Stern architect
Illustrations
Studio Nippoldt; Sebastian Schwamm
Concept & Design
NEW ID, Basel
